Chameleon Net
The Background
Chameleon Net is a web solutions company based in Smithfield, London. Founded in 1998, the company offers a wide range of online services including website hosting, design, software development, online marketing and web consultancy. Clients include Amnesty International, The Random House Group and University of Southampton.
The Brief
Whilst Chameleon Net's objectives have inevitably matured over the past two years, the key PR objective has been to build the company's profile so that it is considered the web developer of choice for projects ranging from £50,000 - £250,000 in size.
The Solution
Actual's approach to Chameleon Net's PR activity has shifted in step with the evolving needs of the company. Initially, Actual was working on a relatively small scale, with a little output in the form of press releases and the creation and management of award entries. PR activity has since evolved to include copywriting for case studies, blogs, features and speaker information packs, and maintenance of the media contacts database.
The Results
Actual has achieved various items of coverage for Chameleon Net in industry publications and target customer publications. Actual has also entered Chameleon Net for numerous awards, with a good success rate.
Because of the flexibility of Actual's hourly charging rate and the closeness with which the Actual team works with clients, Chameleon Net has always retained complete control over the quality and quantity of work carried out.
Actual are a professional and reliable company who have consistently provided a high standard of service. Plus they are nice people to work with! For an SME like Chameleon Net, it's a real benefit to have a realistic alternative to expensive London PR agencies that would cost us a disproportionate amount of our annual marketing budget"
Dan Martin, Sales and Marketing Director, Chameleon Net
