Lanham and Company

The Background
Lanham and Company Chartered Accountants and Registered Auditors is based in the village of Great Chesterford.  Established in 1986, they have a large client base across a wide range of sectors, from the construction industry to personal tax and from manufacturing to non-profit organisations.

The Brief
Lanham and Company wanted 'to be seen as the accountants and business providers of choice', and with the success of their business being dependent on the success of their clients, Actual were brought in to extend Lanham and Company's reputation to both retain and attract new clients.
 
The Solution
Lanham and Company started off with a Strategic Marketing day run by Stephen, where Actual gained a feel for the company and their strengths, and identified key messaging and target groups. Actual then created a brochure for the company that better reflected their values. This was the beginning of a total re-branding exercise, with website changes, Director profile cards, advertisement design and other collateral following.

The Results
'The booklet and the branding work have certainly all helped but it is the co-ordinated approach to marketing and the way Actual worked WITH us that has been even more key. Having said that, the materials have been very good. We have certainly been able to close more deals with the materials to hand.'
Hugh Lanham, Lanham and Company