Webrecruit

The Background
Founded in 2001 Webrecruit were the UK's first flat fee online recruitment service. They have worked with over 2000 organisations and continue to be the UK's only online job board facilitation service offering a 100% money back guarantee.

The Brief
The company's natural home is on the internet and as such has a web based branding style.  No tangible supporting materials existed and the branding had only ever been realised virtually. Webrecruit brought in Actual to develop their personal style of communication to build and consolidate their relationship with existing and potential clients.

The Solution
Using the online branding as a starting point Actual created Webrecruit's first ever print brochure, which was mailed out with a covering letter to all customers.

Following a very positive reaction and increase in business, Actual then designed and distributed a Webrecruit Client Manual and a program of direct marketing activity based on seasonality, special offers and incentives. Finally a style guide was produced to capture the new print based brand guidelines.

The Results
The last 18 months have seen the strongest growth in Webrecruit's business life since they were established.  The company reported an increase in the trust their clients placed in them through receiving physical material to support their essentially electronically based service.