Fundamental to effective marketing and sales activity is a database containing essential information about potential and existing customers.

Actual Marketing builds databases as a platform for future sales, combining existing data with newly sourced contacts.

We further enhance the information by telephoning contacts, validating information and adding new names and detail.

A good, working database will drive the following marketing activity:

• Targeted & relevant mailshots and e-mailers
• Event invitations
• Promotional activity
• Telephone sales scheduling
• Customer surveys
• Sales pipeline analysis
• Cost per lead calculation

We host completed databases and set up live access across the Internet.