28.04.08 – Flora-tec going for growth

Corporate Horticulturalists Flora-tec now have a beautiful flyer ready for sending to prospective hotelier customers.

Featuring stunning photography of the landscaping work Flora-tec have been doing for upmarket hotel chain Handpicked Hotels, the glossy brochure will be sent to prospective hotel customers to show them what a great planting & landscaping job Flora-tec can do.

We’ll be conducting a follow-up telephone campaign over the next few weeks to generate new sales leads for the company.

14.04.08 – A large, tidy database for Bigneat (boom ching!)

We’ve been helping scientific equipment manufacturer Bigneat with its prospect data recently.

Since creating a whizzy new Act database, which centralised all prospect contact details from several spreadsheets, new recruit Lulu has been doing some sterling telemarketing and data cleaning for the company.

There has been a very high level of interest in the company’s product lists, and Bigneat are already seeing the benefits of a fully-qualified prospects database.

12.03.08 – Lanham and Company go for growth

We are lucky to be working with another brand that we really believe in: we’ll be getting Chartered Accountants Lanham and Company’s marketing moving. We kicked off our involvement with a one-day Strategic Marketing Workshop, which led to the formulation of a marketing and business development calendar of activity.

Based between Cambridge and Saffron Walden, Lanham’s have actually been our own accountants for a while now and we thoroughly recommend their services – see their website (before we get to it and start implementing some changes!) at www.lanham.co.uk.

01.03.08 – Cleanly executed marketing for Atkins & Gregory

Fast-growing contract cleaning company Atkins & Gregory have commissioned Actual to help increase their number of customers within their client portfolio. Happy customers already include Cambridge Silicon Radio, Marshalls Group and Crown Estates – and Actual will be helping initially to develop a b2b telemarketing campaign. So if you work in Cambridge and the bin under your desk wasn’t emptied last night, consider using Atkins & Gregory instead!
www.atkinsgregory.com

18.02.08 Chameleon Net’s leader nominated for another gong

Vicky Reeves, the founder and Managing Director of Chameleon Net, one the UK’s leading Digital Media agencies, has been short listed for Female Entrepreneur of the Year in the Fast Growth Business Awards. One of Actual’s PR tasks is to look out for awards that are appropriate for the staff and projects at Chameleon Net – and this award clearly recognises Vicky’s ability to sustain company growth in such a fast moving sector. The company have also recently Highly Commended in the National Business Awards and won a ‘Davey’ award – see www.chameleonnet.co.uk for more information.

04.02.08 – Flora-tec experience a Christmas afterglow

The UK’s largest dedicated corporate horticulture company Flora-tec have just announced that they had the best Christmas trading figures in their history. Whilst it would be unseemly to boast that Actual created and ran their Christmas campaign, we would like to congratulate them on their successful installation and (eco-minded) removal of a rather large number of real and artificial trees and decorations. However, it would seem that companies across the UK weren’t quite ready for the ‘Gothic Bling’ decorative choice and went for rather more traditional styles instead. We’ve just signed-up to a floral make-over of our offices – if you need a bit of greenery in your life go to www.flora-tec.co.uk.

08.08.2007 - 'All aboard' for Chameleon Net

Long-time clients, Chameleon Net, are growing quickly with recent big website launches for Barnado's and Random House and a raft of new projects including the Rugby World Cup. Our Actual Resourcing service has swung into action to help find and recruit a number of new staff members to meet demand, including Web Developers and a Web Hosting Engineer.

18.07.2007 - Loopo takes time to think about future growth

New client, Loopo, have been doing some deep thinking about growing their business by commissioning us for a one-day Strategic Marketing Planning Day. The session went well, aided by sufficient good food and lashings of tea, and Loopo now have a blueprint for further business development.

01.06.07 - A New Dawn? (sorry)

Actual Marketing is really pleased to announce that Dawn Leigh has joined the company. A graphic designer by training, she'll be plying her trade for our clients who require flyers, posters, newsletters and the like - as well as looking after our customers as an experienced Account Executive.

10.05.2007 - Chocolate proves a Client Pleaser

The UK 's leading e-recruitment company, Webrecruit, continue to do well in the market and we've been pushing through lots of marketing activity for them recently. This includes the design and co-ordination of a fantastic Easter campaign that involved lots of their clients receiving luxurious Hotel Chocolat eggs. Unfortunately we forgot to order any for ourselves, and had to make do with something from the general store in the village!

20.04.2007 - Head of Business Development found

West Hertfordshire College , one of the fastest-growing colleges in the UK , today announced success in its goal of appointing a new Head of Business Development. Actual Resourcing arranged all of the online advertising, filtered the CVs and conducted and co-ordinated the interviews for the College. Chris Pearson, Marketing Director, described the appointment as "great news".

23.03.2007 - Data organisation required

Old friends and clients, Xmark Media, have requested that we build them a new customer database on our remote-accessed Act platform. The data is taken from a variety of sources including old customer records, sales data and exhibition information. Once cleaned and re-housed on a spanking new database, the data will be used for a variety of sales and marketing projects.

21.02.07 - Marketing in Higher Education

The Actual group is a proud sponsor of The Knowledge Partnership’s upcoming Spring Conference in Cambridge. Held at St John’s College, the conference, titled ‘Higher Education: International Markets - Internal Dynamics’, is directed at those with strategy, planning, marketing and communications responsibilities in higher education. Please do come and say hello to us at our stand!

Find out more at: http://www.theknowledgepartnership.com/upcoming_conferences.cfm.

14.02.07 - Recent Projects

The Actual group recently completed a major project for our client, Webrecruit. The new Webrecruit brochure will be sent to all new and existing customers, and will also form part of the Webrecruit Handbook, which we are currently working on.

Earlier this month we hosted a Strategic Marketing Planning Day for our new client, Flora-tec. The lively participation of all involved contributed to an extremely informative day, which will result in a brand new structured marketing plan for Flora-tec.

01.02.07 - Holy Marketing!

The Actual group made a show of itself at the Christian Resources Exhibition in Exeter last month. The exhibition was a great opportunity for us to offer our services to organisations like churches and charity groups, who are often in need of some marketing expertise. Many of the people we spoke to were attracted onto our stand by our lovely new range of branded business cards, flyers and display stands. The brightly-coloured sweets were a big draw too, admittedly!

11.12.06 - New Actual group website launched

The Actual group were delighted to announce that their new website went live on 11th December 2006.

The site reflects the new Actual branding and now contains information on two new business solutions, PR and Resourcing.

During 2007 the team will be adding new features and functionality including a Client Login area and Case Studies demonstrating recent assignments.