Strategy
For a structured approach to marketing that combines creativity and strategy, look no further than Actual.
We'll take a fresh look at your business, analysing your sales and marketing requirements and building a solid strategy for growth.
Within a structured strategic marketing plan we'll identify your mission, vision and business objectives, assessing your capability as a business and the environment in which you operate. We'll survey the competition and look at the profile of existing customers, advising on the best way to identify new ones.
Highlighting the changes you should consider with regards to price, place, product and promotion, we'll recommend the marketing tools that will most effectively and affordably enable you to reach your target audience.
Perhaps most importantly, we'll also recommend measurement criteria so that you can gauge the return on investment of your sales and marketing plan, and track progress towards your goals.
"In just over a year of working with Actual, we have seen a marked improvement in our business. Our staff and customers alike are better informed of company goals and achievements, and our sales have seen a very healthy rise. We're especially pleased with the results of the customer survey, which was conducted with sensitivity and attention to detail - we've learned a lot about what motivates our customers to use our service and what we can improve upon, which is essential for a growing business.
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Amanda Smith, Marketing Co-ordinator, Flora-tec
