Research

Market research will enable your business to find new customers, operate effectively against competitors and discover market opportunities.

At Actual we pride ourselves on our ability to conduct intelligent, unscripted telephone conversations with your suppliers, business affiliates, clients and potential customers.

Actual strongly advocates unscripted telephone marketing for business-to-business communication. Intelligently-delivered telephone marketing is the fastest and most cost-effective way to interact with customers and prospective customers, eliciting immediate feedback that can inform the marketing plan at every stage.

We can also design questionnaires and feedback forms that can be used on your website, in email surveys or for an event. These forms can become the basis for an interview script used to record data gathered over the telephone, such as customer satisfaction surveys.

We are experts in this form of marketing; specialising in small-scale projects that require an intelligent, sensitive approach and/or the delivery of a complex message.