The adoption of a structured approach to sales and marketing planning will always reap reward.

Actual Marketing analyses your business with a completely fresh perspective and applies Strategic Marketing Planning techniques to map out the activity required for growth.

The Actual Marketing Strategic Plan starts by identifying your mission, vision and business objectives. We assess your capability as a business and the environment in which you operate. We survey the competition and look at the profile of existing customers, advising on the best way to identify new ones.

Once all of these and other factors have been considered, the Strategic Plan reaches the Action stage. At this point we highlight the changes you should consider with regards to Price, Place, Product and Promotion.

The Communication Plan follows, wherein we recommend which marketing tools will most effectively and affordably enable you to reach your target customers.

Finally, we recommend measurement criteria so that you can gauge the return on investment of your sales and marketing plan, and track progress towards your goals.