PR Planning
If you're looking to boost your media profile, Actual can help.
With expertise in both B2B and B2C campaigns, Actual works with clients in a wide range of industries with an equally wide range of needs. We believe the best PR programme is one tailored to the specific requirements and budget of each client.
Complementing your existing sales and marketing activity, we can help you launch and promote your products and services using effective and creative media campaigns.
Actual's planning process takes you through three key steps:
- PR audit - identification of the existing material, resources, people and ideas within your organisation
- Target Groups - working with you to establish your target audience, whether they are existing customers, potential clients, affiliates, staff or the local community
- Relevant Media - ensuring the journalists and publications that are most appropriate to act as the link between you and your target audience are researched and contacted with relevant information
The planning process culminates in an Action Plan, which recommends the activity necessary to develop a Public Relations programme.
"As a small business, we often find that we need to take decisions and change direction without much notice. The team at Actual are so tuned into the marketing and PR needs of the SME. We are always truly amazed at how quickly they can respond to our, often, unrealistic demands.
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Niamh Eadie, Managing Director, Professional Plus Solutions Ltd
