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Creative Content


The day-to-day activity of your company generates a wealth of opportunity for publicity and promotion that is often overlooked.

Actual takes advantage of these opportunities, producing material that can raise your profile across a variety of media.

Whether the story involves the successful execution of a ground-breaking project, the opinions of one of your in-house professionals or the blueprints for an innovative new product or service, Actual PR can produce imaginative copy that can be used across a variety of media.

Actual regularly writes and edits:

  • Case studies
  • Press releases
  • White papers
  • Newsletters
  • Opinion pieces
  • E-mailers

Once written, these articles can be edited for other formats and media. We advise clients to use the material for a range of purposes including speaking engagements, conference material, websites, blogs and podcasts.

"As a small business, we often find that we need to take decisions and change direction without much notice. The team at Actual are so tuned into the marketing and PR needs of the SME. We are always truly amazed at how quickly they can respond to our, often, unrealistic demands. "

Niamh Eadie, Managing Director, Professional Plus Solutions Ltd


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