Media Relations
Understanding the needs of journalists, how best to approach them and what stories and angles will be of interest to them takes practice and expertise.
At Actual we communicate with the media on behalf of our clients on a variety of subjects, using your news and information in an entertaining and newsworthy way.
Actual aims to build strong and lasting relationships between your company and its relevant media. When it is beneficial to do so, we organise interviews between the media and members of your team so that journalists can delve deeper into the story.
Magazine and newspaper publishers will often present additional promotional opportunities. Actual carefully evaluates advertising, advertorials, awards schemes and events and can recommend activity that should be considered.
"As a small business, we often find that we need to take decisions and change direction without much notice. The team at Actual are so tuned into the marketing and PR needs of the SME. We are always truly amazed at how quickly they can respond to our, often, unrealistic demands.
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Niamh Eadie, Managing Director, Professional Plus Solutions Ltd
