Just as Actual PR is keen to publicise your organisation’s good news, so journalists are interested to receive material that is clear, concise and thoughtfully tailored to their particular specialisation.

When creating material for distribution we look for ways in which the media will use the information, often editing and conducting further research to produce copy that is entertaining and newsworthy for their readers.

We build a database of media contacts and add comments, notes and record the history of press release distribution. We filter the database to provide a relevant contact list for specific material, and we can add new journalists if your company wants to address new sectors and industries.

When it is beneficial to do so, we organise interviews between the media and members of your team so that journalists can delve deeper into the story.

Magazine and newspaper publishers will often present additional promotional opportunities. Actual PR carefully evaluates advertising, advertorials, awards schemes and events and can recommend activity that should be considered.