Actual PR has sound experience in raising the media profile of clients in a variety of business-to-business industry sectors. Working with you to fully understand your business, industry and customer sectors we’ll put together a plan to raise your profile.

Complementing your existing sales and marketing activity, we can help you launch and promote your products and services using effective and creative media campaigns.

Our planning process takes you through three key steps:

• PR audit – identification of the existing material, resources, people and ideas within your organisation.
• Target Groups – working with you to establish your target audience, whether they are existing customers, potential clients, affiliates, staff or the local community.
• Relevant Media – ensuring that journalists and publications most appropriate as the link between you and your target audience are researched and contacted with relevant information.

The planning process culminates in an Action Plan, which recommends the activity necessary to develop a Public Relations programme.