Actual Marketing strongly advocates unscripted telephone marketing for business-to-business communication.

We know that, intelligently delivered, telephone marketing is the fastest and most cost-effective way to interact with customers and prospective customers. Telephone marketing also elicits immediate feedback that can inform the marketing plan at every stage.

For telephone marketing to really work it must be part of a carefully constructed marketing plan and be integrated with other activity.

We recommend:

- Setting parameters for the conversation

- Making sure you are targeting the right person

- Finding a way to introduce your company before you call

- Having something to say that is of benefit or value

- Being creative and thinking of a novel way to present your organisation

- Realising the value in every call, regardless of the outcome

- Recording each call in a database for future reference

We are experts in this form of marketing, specialising in small-scale projects that require an intelligent, sensitive approach and/or the delivery of a complex message. We are particularly experienced in undertaking campaigns targeted at the technology and professional services sectors.