Test Your Business

We drive our organisation by sticking to a business plan
We use a marketing plan to organise actions and set goals
We have long-term sales projections and monitor against set targets
We regularly conduct market research to look for new opportunities
We keep a record of our competitors and their activities
We maintain detailed records of our existing customers
We often source lists of new prospective customers
We regularly speak to past customers and potential new clients
We use e-mail and online marketing activity to produce sales leads
Our website contains all of the very latest information on our company

"In just over a year of working with Actual, we have seen a marked improvement in our business. Our staff and customers alike are better informed of company goals and achievements, and our sales have seen a very healthy rise. We're especially pleased with the results of the customer survey, which was conducted with sensitivity and attention to detail - we've learned a lot about what motivates our customers to use our service and what we can improve upon, which is essential for a growing business. "

Amanda Smith, Marketing Co-ordinator, Flora-tec

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